How Marketing will Guide Your Business Plan

Without a doubt, the most successful companies start up with a very well-defined marketing plan.  Companies have a large written marketing plan that they refer to whenever needed.  They go back to see how the plan can be improved by adding and taking away.  This is necessary since situations and people change.  Whatever worked years or even months ago might not work today.

The best marketing plans cover a year of planning.  In this way, the business plan has a point where to walk towards.  The marketing plan should be flexible since markets change and customers come and go.  Nevertheless, the scope of the plan should be for the following years. This requires a thorough study of what tendencies look like and a sharp and keen eye to extrapolate these tendencies.

A well-elaborated marketing plan will yield a business plan that meets the goals of a company.  In other words, a crucial element of a business plan is the marketing strategy.  The marketing planning should involve all the participants and effectively project the direction to move on for the following year.  It is usually a process that should take a month or so.

Companies that fail at coming up with a solid marketing strategy are missing out on opportunities.  These kinds of businesses believe they already know their customers well and, therefore, do not need to elaborate such plan.

A marketing plan, however, is a thorough description of your clients, that includes data of where they get their information and what are the best ways to approach them.  You can see here how this plan will yield your business plan.  Based on your marketing studies, you will make your business approach.

The benefits of a marketing strategy to your business are easily seen:

  • It provides a destination that your team can work towards.  It is like a boat where the captain knows exactly where to head and how to get there.
  • Organization is key to a business plan and designing a marketing strategy allows a company to have an organized chart.  Yes, it is possible that some things will not work the way it was predicted.  But these small mistakes caused by a small misconception within the whole plan is better than aimlessly trying to move without an organized chart.
  • Reflection on results brought about by a marketing strategy is what provides a paved way for a more accurate business plan.  This is where we see what people are responding to and then plan on ways to provide such services and how to keep up with their own changing preferences.

A marketing plan then becomes pivotal in a business plan.  Without it, a company sails into uncharted waters with a higher chance of finding the bottom of the ocean than new lands.  Marketing Vancouver provides the best advice and resources for the best marketing plan that will help you create an effective business plan.

Oddball Things To Consider: Don’t Lease Property with Mould or Asbestos Issues


Are you planning to lease a property? Maybe you have a good business idea and you are looking for a property to house it—be careful with moulds and asbestos issues. This is particularly true if you are considering an older property. Heritage properties while nice to look at could probably still be using asbestos for roofing and insulation and with age, could be mould infested. This two can post some serious health issues which you need to avoid from the start.

If you push through with the lease, there are a few things that you need to consider. You don’t need to avoid leasing the property altogether since there are things that you can do with these issues. Dealing with moulds and asbestos issues is not rocket science although it can be a bit of a pain.

What to do When You Discover Moulds?

When you find moulds, you need to hire a professional mould removal service. They can help you solve your problems effectively since they are the ones who have the tools to deal with this problem. You don’t need to deal with this problem alone especially if you don’t have the know how. You have to remember that moulds can be dangerous and dealing with it without the proper tools and know how can potentially cause problems.

If you suspect that there is potentially a mould problem in the property, call the professionals immediately before you push through with the lease. They will perform a thorough mould testing and give you some professional recommendationos afterwards.

What to do with Asbestos Issues?

Since the dangers of asbestos has just been recently discovered, a lot of properties prior to the 1990’s use it for roofing and insulation. It was just recently discovered that asbestos is carcenogenic and prolong exposure to it can cause mesothelioma, are rare form of cancer.

Because of this, it is important that if you lease a heritage property, you need to to have it tested for asbestos presence. Although not all asbestos is dangerous, the level of risk is high when it becomes airborne. When you inhale the asbestos fibres, it can remain in your lungs and increase your risks of mesothelioma including some related diseases like asbestosis.

In all these things, you need to consult professionals in the field. The risks are just to high to deal with this problem on your own.